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Stars from Gridiron Team with Starkey Hearing Foundation – Bring Gift of Hearing to indianapolis During Super Bowl Week

Mon, 06 Feb 2012 11:05:26 +0000

STARS FROM THE GRIDIRON team with Starkey Hearing Foundation during super bowl week to bring Gift of Hearing to indianapolis

Local 15-Year-Old To Surprise 52-Year-Old Single Mother with the Gift of Hearing at 3rd Annual Hearing Mission

What: With the help of a star-studded line up of football and entertainment legends, Starkey Hearing Foundation, which strives to change the social consciousness of hearing and hearing health care, will deliver the gift of hearing in Indianapolis during its 3rd Annual Super Bowl Week Hearing Mission.

At the event, a 15-year-old girl from Indianapolis will surprise her legally-deaf, single mom with the gift of hearing. The mom, who has six children, does not know she will receive a new digital hearing device. Starkey Hearing Foundation’s team of audiologists will fit the single mom, along with 235 under-served, hearing-impaired children and adults from the Indianapolis area with a new, custom-made hearing device.

Who:   Bill Austin, CEO and Founder, Starkey Hearing Foundation
·         Heather Whitestone – First Deaf Miss America Title Holder (1995)
·         Larry Fitzgerald Jr. – Arizona Cardinals, Wide Receiver
·         Dwight Freeney –Indianapolis Colts, Defensive End
·         Dallas Clark – Indianapolis Colts, Tight End
·         Quinton Carter – Denver Broncos, Defensive Back
·         Michael Floyd – Notre Dame, Wide Receiver

When: Friday, February 3, 2012 from 2:00 to 6:00 p.m.
Where: SportsZone – 6601 Coffman Road, Indianapolis, IN

Visual Ops:
·         Children and adults being fitted for their new hearing device; recipients will go through one-on-one testing and receive instructions on how to care for their new hearing devices.
·         Celebrity volunteers assisting with the distribution and fitting of hearing aids.
·         Interviews available with the local, 15-year-old girl who will surprise her legally-deaf mother with a new, custom-made hearing device.

Media RSVP: It is encouraged that media schedule their coverage in advance. To make special interview requests and/or advise of plans to send a reporter, photographer and/or crew, please contact Jennifer Herrera or Lindsay Ressler, M. Silver Associates, at 954-765-3636.

**MEDIA ADVISORY**
Contact: Jennifer Herrera / Lindsay Ressler
M. Silver Associates Inc. Jennifer@msilver-pr.com / LindsayR@msilver-pr.com

About Starkey Hearing Foundation:
Starkey Hearing Foundation is striving to foster greater understanding among individuals and communities through hearing care by focusing on awareness, education, protection and treatment so the world may hear. Hearing loss affects one in 10 Americans, and 63 million children worldwide, yet many do not have access to the hearing devices that can help them. From 2000 to 2010, Starkey Hearing Foundation fit more than 500,000 hearing aids to people in need in the U.S. and around the world. The Foundation has grown that commitment to more than 100,000 hearing aids annually and is dedicated to fitting 1 million hearing aids this decade. In addition to giving the gift of hearing through worldwide hearing missions, Starkey Hearing Foundation promotes hearing health awareness through the Listen Carefully initiative and provides hearing instruments to low-income Americans through the Hear Now program. For more information on Starkey Hearing Foundation, visit www.starkeyhearingfoundation.org.

Electric Violinist Sarah Charness – Lady with the Pink Electric Violin

Mon, 23 Jan 2012 13:48:02 +0000

Electric Violinist Sarah Charness – Lady with the Pink Electric Violin

Sarah Charness, a versatile violinist since the age of four, captivates audiences with her vibrant sound and vivacious performances ranging from classical to contemporary and TOP 40.

In Spring 2010, Sarah became a member of the Trans-Siberian Orchestra and performed as a solo violinist for their spring national tour. Sarah has also played as a violinist for top recording artist Roger Daltrey of The Who, classical soprano Sarah Brightman and British pop singer Mika. She opened for Diana Ross at the dedication of the new Dallas Cowboys Stadium in Texas and has touredfrom Hawaii to New York and Canada to Texas as a member of String Angels.

In early 2011, Sarah was invited to play the National Anthem and Time Out Show for the New York Knicks at Madison Square Garden featured as one of New York’s emerging artists. Her work with nationally acclaimed DJ’s has brought her around the world and includes being a staple at The Plaza Oak Room’s “Day and Night” Brunch. Other club performances include Tenjune, Tryst of Las Vegas, The Gates, and Greenhouse.

Sarah regularly solos for the fashion elite from prominent fashion shows in New York, including Betsy Johnson, Pronovias and Vera Wang to FIT alumni party with designer Calvin Klein and fashion consultant Tim Gunn in attendance. Currently, Sarah is working on her first solo album and has released three singles, “Pink Swan,” “Tango” and “Toss the Feathers” featuring her fluorescent pink six-string electric violin.

Charitable performances include Cipriani for Mann Foundation, Samsung for City Harvest, Chelsea Art Museum for STIMUA, and the Rubin Museum for Harboring Hearts.

Accomplishments:
As a graduate of the New England Conservatory Preparatory School, Sarah studied violin with Marylou Churchill, as well as voice, chamber music, and orchestral performance. She earned her Bachelor of Music in Performance (Violin) under the mentorship of Andrew Jennings at the University of Michigan. Sarah was awarded with a Surdna Foundation Scholarship to attend the Young Artist Orchestra and String Quartet programs at the Boston University Tanglewood Institute. Sarah also attended the Encore School for Strings, the Mark O’Connor Fiddle Camp, and the Henry Mancini Institute. Sarah instituted a string program in 2008 at PS 9 in Brooklyn and at PS 70 in the Bronx. She is certified in the Mark O’Connor teaching method and has assisted at his Fiddle Camp. She is currently on the faculty at the Lucy Moses School in Lincoln Center.

A three-time finalist in the New England Conservatory concerto competition, Sarah was also semifinalist in the Fischoff National Chamber Music Competition, afinalist in the University of Michigan concerto and a winner in the BrocktonSymphony Concerto Competition.

Sarah’s performances have been broadcasted on WCRB 99.5 FM in Boston and National Public Radio.

Artist Lineup for Buku Music + Art Project – Music Festival, New Orleans

Sat, 21 Jan 2012 12:16:30 +0000

Artist Lineup for Buku Music + Art Project – Music Festival, New Orleans

NEWS RELEASE
FOR IMMEDIATE RELEASE

Media Contact: Amber Grove
Bond PR and Brand Strategy
E. amber@bondpublicrelations.com

ANNOUNCING LINEUP FOR BUKU MUSIC + ART PROJECT: MARCH 17-18, 2012

Ground-breaking festival in New Orleans attracts Grammy-nominated electronic, hip-hop and indie artists

NEW ORLEANS, LA, January 17, 2012 – Winter Circle Productions in association with MCP Presents announces the full artist lineup and unveils a fresh website for the Buku Music + Art Project. Joining a stacked lineup headlined by Grammy-nominated artists Skrillex, Avicii and Wiz Khalifa are EDM and hip-hop veterans Diplo, YelaWolf, Big K.R.I.T., and Big Gigantic and several emerging artists such as Porter Robinson, SBTRKT, and Figure. The new progressive music event takes place March 17-18, 2012 at Mardi Gras World in New Orleans.

“The line between hip-hop and electronic music is becoming increasingly blurred,” says Reeves Price, co-founder of Winter Circle Productions. “There isn’t anything else out there that is purposefully fusing the two genres… and the BUKU Project aims to fill that void. It’s what New Orleans is all about.”

This new event for the younger generation of the Gulf Coast takes a cue from NOLA’s hip-hop and bounce-driven underbelly and combines it with the most relevant electronic dance music producers in the world for what is sure to be a unique weekend in America’s most unique town.

Saturday, March 17, 2012
Avicii
Wiz Khalifa
Diplo
Mord Fustang
Holy Fuck
Gramatik
Yelle (DJ set)
Pictureplane
The Rap Pack

Sunday, March 18, 2012
Skrillex
YelaWolf
Porter Robinson
Big K.R.I.T.
Big Gigantic
SBTRKT
Figure
Sepalcure
Big Freedia
Gravity A

About Buku Music + Art Project:
Early-bird and discounted tickets are sold out. Advance tickets for the two-day weekend experience are $119.50 and one-day passes come in at $64.50. For a VIP experience, fans can enjoy a VIP viewing area, bathrooms, bar and access to the Grand Oaks Mansion for $199.50 (single days $119.50) plus other special weekend accommodations. For those wanting an extreme “Super VIP” weekend, the $299.50 package (single days $169.50) adds extra VIP perks, exclusive meet-and-greets with select BUKU artists, exclusive parking and cocktail waitresses to the already stellar VIP package. Purchase tickets today at http://thebukuproject.inticketing.com.

Facebook: www.facebook.com/BUKUProject
Web: thebukuproject.com
Twitter: @ProjectBUKU

About Winter Circle Productions:
Winter Circle Productions LLC began in 2008 as an independent promotion and production company to attract music that its founders felt was missing from a post-Katrina New Orleans. Starting with only a few small shows in hotel lobbies and dingy clubs, Winter Circle Productions is now positioned as one of the most trusted taste-makers on the Gulf Coast, having produced over 100 events (including the creation of BASSIK) in venues with capacities ranging from 200 to 8,000 and in genres ranging from synth-pop and hip-hop to Americana and dubstep.

For additional information, contact Amber Grove amber@bondpublicrelations.com

Baba Allauddin Khan Music Foundation Announces 7th Baba Allauddin Khan Awards

Fri, 13 Jan 2012 13:44:57 +0000

Baba Allauddin Khan Music Foundation Announces 7th Baba Allauddin Khan Awards

Baba Allauddin Khan Music Foundation invites you for “7th Baba Allauddin Khan Awards”

Date: Friday 27th January 2012

Time: 6.30 p.m.

Venue: Lok Kala Manch (behind Sai Baba Mandir), Lodhi Road, New Delhi .

Awardees:

1. Vidushi Krishna Bisht for Vocal

2. Ustad Faiyaz Khan for Tabla

3. Pandit Vijay Shankar Mishra for Musicologist

Sri Kanwaljeet Khungar (Educationist and Principal of Bharat National Public School) has kindly consented to be the Chief Guest.

Programme:
“Expression” Duet of Sitar and Painting
Artists:
Arup Ratan Mukherjee (Sitar)
Bhaswati Mukherjee (Painting)
Susamay Mishra (Tabla Accompaniment)

All are invited with family and friends.

Season’s Greetings – Happy New Year to all Music Fans

Mon, 02 Jan 2012 08:24:13 +0000

Season’s Greetings – Happy New Year to all Music Fans

Let the beautiful sounds of music fill this new year with happiness, joy and good cheer!

Happy New Year 2012!

From all of us @ www.musicalescapades.com

Flute Concert By Master Visveshwar – Live on RAJ TV

Thu, 22 Dec 2011 14:46:46 +0000

Flute Concert By Master Visveshwar – Live on RAJ TV

What: Visveshwar’s flute concert to be telecast on Raj TV Margazhi Isai Vizha.

When: 23.12.2011 – FRIDAY – 5.30 PM TO 6 PM

Visveshwar has performed with senior vidwans Shri Kandadevi Vijayaraghavan, Shri Kumbakonam Saravanan, Shri Adambakkam Sankar on Ghatam.

The Kult of Kolaveri – India’s 22 Million Plus Youtube Sensation

Wed, 21 Dec 2011 14:58:28 +0000

The Kult of Kolaveri – India’s 22 Million Plus Youtube Sensation

Sony Music India has created a viral phenomenon, the likes of which has never been seen before in India, for the cross cultural Tamil-English musical hit Why this Kolaveri Di. Reaching over 20million hits and counting on Youtube, 3.6 million Facebook shares and #Kolaveri hash tag trending on Twitter amongst media, fans, journalists, celebrities and industry barons in just over two short weeks, Why This Kolaveri Di has become an overnight hit that has now crossed over into the international markets.

The video received 83,000 youtube views within 24hours when it was first released to now become the most viewed video on Youtube. Composed by the 21 year old Anirudh, the track is sung by Tamil superstar and now singer Dhanush. Usually used as a popular slang term amongst Tamil youth, the term Kolaveri, meaning ‘murderous rage’, is now being picked up by marketers and brands alike and people in other parts of the work as a form of expression. The track is also the first regional language (Tamil) song ever to see a high rotation on Mainstream Music Channels – play listed on 43 Radio Stations Pan-India and gaining an audience as far afield as Australia and Czechoslovakia.

The simplicity and originality of the viral has also deeply engaged its audience and is the first viral video to be replicated with fans re-creating their own versions of the viral video. Since the video hit youtube just over two weeks ago the number of responses has been steadily growing; even renowned Bollywood playback singer Sonu Nigam’s four year old son has made his own viral which has already notched up over 1 million hits.

“We believed in our creativity and when we sat with the Sony Music team they saw the true potential in it. Our creativity and their vision has led to the song exploding globally. We are proud to be associated with a team and an international brand like them as we see the true value they bring to music”, says Anirudh the 21 year old Music Director.

The video was shot by the Sony Music team and has a raw feel to it, similar to any making-of or unplugged recording. The natural un-staged set-up of the video allows the viewer to connect with the track, creating a deeper level of engagement that sets it apart from other Indian viral videos.

Why This Kolevari Di is a track that is changing the landscape of how music is shared in India. Shridhar Subramaniam, President India and Middle East Sony Music Entertainment and the mind behind creating the viral rage adds “There is a change in the music landscape that we all are witnessing today. Regional Music has huge acceptability- growing at the rate of 20% per annum and regional advertisements are becoming national and today the success of our song ‘Why this Kolaveri Di’ is an endorsement to this phenomena. We have been a part of the change since 2008 when we entered the Tamil Music market and today enjoy a 60% market share. Our outlook and strategy has been to expand in this market and our recent foray in the Punjabi Music Market is another such step.”

“Now, it has been our conscious effort to long tail ‘Why this Kolaveri Di’ concept by creating official dance mixes of the song, exploiting publishing and distributing the same. We want to keep it fresh, buzzing and alive till each person world over has seen/heard it.”

Planned as part of the soundtrack for forthcoming film “3” and gaining more hits each hour, Why This Kolevari Di has signalled a new era in Indian music and that is bridging the gaps between regional and international musical differences.

Why this Kolevari Di is available to download on ITunes. -Ends-

For further information please contact:
Sterling Media
Natasha Mudhar
E: natasha@sterlingmedia.co.uk

Epic Records Announces Signing of “The Sing-Off” Season 3 Winner Pentatonix

Thu, 15 Dec 2011 10:43:42 +0000

Epic Records Announces Signing of “The Sing-Off” Season 3 Winner Pentatonix

FOR IMMEDIATE RELEASE DECEMBER 5, 2011

EPIC RECORDS IS PLEASED TO ANNOUNCE THE SIGNING OF “THE SING-OFF” SEASON 3 WINNER PENTATONIX
THE SING-OFF: SONGS OF THE SEASON IS NOW AVAILABLE

“A SING-OFF CHRISTMAS” AIRING TONIGHT ON NBC
New York, NY – Following an intense 10 weeks of competition and last week’s exciting live finale of NBC’s “The Sing-Off,” featuring performances from the top three contenders – Urban Method, Pentatonix and Dartmouth Aires – Pentatonix was crowned the winner, beating out 15 amazing groups to land a record deal with Epic Records and a $200,000 cash prize. The finale episode drew its biggest audience of the season, attracting six million viewers.

Pentatonix is the incredibly talented Texas quintet made up of Scott Hoying, Mitchell Grassi, Kevin Olusola, Avi Kaplan and Kirstin Maldonado. Interestingly enough, Pentatonix only formed a few days before the filming of season three began. Hoying, Maldonado, and Grassi attended high school together in Arlington,TX and were already a trio, but needed two additional members to round out their rich sound and make them eligible to try out for “The Sing-Off.” The trio discovered Olusola on YouTube and Kaplan through a close friend, and just like that, Pentatonix was born.

Their unique name draws from music’s pentatonic five note scale, and as there are five members in the group, the name became a perfect fit. Pentatonix has rejuvenated a cappella through its groundbreaking style which includes mind-bending arrangements, thick bass and thumping beats which draw influences from several underground electro genres, including dubstep and garage house.
Adding to the excitement following their epic win, Pentatonix will perform on “A Sing-Off Christmas” airing live this evening at 8PM EST/7PM CST on NBC. The all-star episode will include performances of holiday and inspirational classics, featuring groups from all three seasons of “The Sing-Off,” with a special guest performance by Flo Rida. Since the finale, Pentatonix has been making the rounds on TV performing on such shows as E! News and Good Day LA.

In addition, Pentatonix is included on Epic Record’s festive holiday release, THE SING-OFF: SONGS OF THE SEASON, performing “We Three Kings.” The album was released on November 1st and features multiple all-vocal groups from season three of “The Sing-Off” performing one-of-a-kind takes on classic holiday songs. THE SING-OFF: SONGS OF THE SEASON is the follow up to last year’s highly successful holiday album, THE SING-OFF: HARMONIES FOR THE HOLIDAYS. Fans can download all performances by Pentatonix from Season 3 of “The Sing-Off” on iTunes.

“The Sing-Off” is produced by Tenth Planet Productions, Outlaw Productions and Sony Pictures Television. Joel Gallen, Deb Newmyer and Sam Weisman are executive producers. Josh Greenberg serves as executive producer.

Media Inquiries:
Lauren Ceradini
Epic Records, Lauren.ceradini@epicrecords.com
Lindsay Colker, Sony Pictures Television
Lindsay_Colker@spe.sony.com
Devon Sanceda, Sony Pictures Television
Devon_Sanceda@spe.sony.com
Danielle Dusky, NBC Entertainment Publicity
Danielle.Dusky@nbcuni.com

Taylor Vaughn, Epic Records
Publicity, 550 Madison Ave., 22nd Floor
New York, NY 10022, taylor.vaughn@epicrecords.com

Maurices Kicks Off Second Annual Nationwide Band Search with PlayNetwork & Sonicbids

Sun, 11 Dec 2011 10:42:01 +0000

Maurices Kicks Off Second Annual Nationwide Band Search with PlayNetwork & Sonicbids

National Young Women’s Fashion Retailer maurices Kicks Off Second Annual Nationwide Band Search, in Partnership with PlayNetwork and Sonicbids

maurices “Hometown Sound” bands together with Graffiti6 to select the next big music group

Duluth, Minn. (December 5, 2011) – maurices (NASDAQ – ASNA), the leading hometown specialty store and fashion authority, today announced the launch of its second annual nationwide “Hometown Sound” band search in partnership with PlayNetwork and Sonicbids. Last year maurices had tremendous success with its band search, leading to the discovery of the Alton, Illinois, songwriting duo “Audri & Aaron” and their winning single, “Home.”

“The goal of this program is not only to discover the next hot up-and-coming band in the country, but to continue building strong connections with maurices communities,” says Lisa Bartlett, assistant vice president of marketing at maurices. “We pride ourselves on being the best hometown specialty retailer, so we look for every opportunity to reach our customers across America and celebrate their unique musical gifts.”

Building on the success of last year’s girls-only campaign, led by the iconic presence of The Bangles and Chrissie Hynde, along with the emerging all-female indie band, Sick of Sarah, this year’s maurices Hometown Sound will be adding guys into the mix. Emerging global electro soul popsters Graffiti6 will launch maurices Hometown Sound as the kickoff partner artist. As the campaign rolls along, new partner artists will be introduced.

Music strategy and retail media agency PlayNetwork is once again partnering with maurices to launch this nationwide band search. The campaign will include a series of artist features, exclusive content, studio recordings, live performances and video productions featuring the partner bands. Calling on consumers to enter or vote, maurices stores will become immersive Hometown Sound experiences featuring PlayNetwork-produced music and content. The contest microsite, once again created and managed by Sonicbids, will also provide a number of opportunities to engage with the brand and bands.

“The launch of Hometown Sound proves once again that maurices understands the power of making an emotional connection with their fans through music and storytelling. maurices and PlayNetwork have become true strategic partners and we are working closely to create a new and authentic musical narrative for maurices that elevates the emotional conversation with their customers outside the walls of the retail space,” said John Crooke, vice president, creative at PlayNetwork.

Beginning today, any unsigned band is eligible to enter maurices Hometown Sound at www.mauricesmusic.sonicbids.com. Submissions will be accepted through December 28, 2011.

From January 9 through January 23, 2012, fans can vote for their favorite bands, narrowing the field to the top 50 musical ensembles. From these 50 bands, a group of panelists, including select partner artists, will narrow it down to four finalists.

From February 6 through March 4, 2012, the final voting will take place and each finalist will have their music featured in maurices stores and on the contest microsite during a 7-day period. During each artist’s 7-day feature period, the public will be able to cast their vote by scanning a QR (Quick Response) code in stores or on the contest microsite. The band receiving the most votes will win maurices Hometown Sound.

“We’re excited to be working with maurices to extend their hometown outreach campaign. With more than 800 stores nationwide, maurices is a great outlet for the promotion of independent music,” said Sonicbids founder and CEO Panos Panay. “Sonicbids’ mission is to get music in front of consumers through unique distribution channels and this campaign reinforces that.”

The grand prize winner will perform live at their local maurices and receive a trip to Los Angeles to shoot a music video with PlayNetwork. They’ll also receive gifts from maurices, as well as the opportunity to perform at a maurices branded daytime showcase at SXSW in Austin, Texas, in March, 2012, with Graffiti6 and other select partner artists.

All fans who vote will receive maurices coupons and will be entered into a drawing for a chance to win a maurices gift card.

###
About maurices maurices, a division of Ascena Retail Group, Inc. (NASDAQ – ASNA), is the leading hometown specialty store and authority for the savvy, fashion-conscious girl with a twenty-something attitude. Today, maurices operates 800 stores in 44 states. maurices stands for fashion, quality, value and customer service. Offering sizes 1-26 in select stores and online, our styles are inspired by the girl in everyone, in every size. For store information and to shop online, visit maurices.com.

About PlayNetwork PlayNetwork produces unrivaled media experiences for brands worldwide. PlayNetwork programs include music, messaging, video, web radio artist promotions and events, A/V systems, advertising networks, and commercial XM Satellite Radio. PlayNetwork aims to deliver experiences with the truest level of customization and integration across every touch point ─ in-store, online and on-device. Founded in 1996, PlayNetwork is currently playing for over 75,000 media subscribers in 70 countries, reaching over 23 million people every day. For more information, visit playnetwork.com or xm4biz.com.

About Sonicbids Sonicbids is the leading matchmaking site for bands and promoters. Since its launch in 2001, Sonicbids has become the standard for submitting music to events and opportunities around the globe, counting as partners thousands of prominent events and festivals in North America, Europe, and Australia. Today, the Company boasts a registered membership base of 325,000 bands from over 100 different countries, who use the site daily to connect with 25,000 music “promoters” – ranging from some of the world’s largest music festivals and music conferences, to clubs, coffee houses, cruise ships, colleges, advertising agencies, brand managers, podcasters, music supervisors and other people looking to book, license or broadcast music. So far this year, bands and artists using Sonicbids booked close to 95,000 “gigs” through the site. Learn more at sonicbids.com.

Media Contacts
Jessica Stauber on behalf of maurices
WestmorelandFlint, jessica.stauber@westmorelandflint.com

Bender/Helper Impact on behalf of PlayNetwork
Jessica Bass
Jessica_bass@bhimpact.com
Darlene Doyle, Sonicbids
Ddoyle@sonicbids.com

Sunburn Dance Music Festival Joins Hands with United Social Awareness Foundation

Thu, 01 Dec 2011 15:01:47 +0000

Sunburn Dance Music Festival Joins Hands with United Social Awareness Foundation

“Leave no Trace” pledges Sunburn 2011

Sunburn, Asia’s biggest electronic dance music festival, comes together with United for an initiative ‘Leave no Trace’ urging one and all to recycle, reuse and restore.

Asia’s premier electronic dance music festival to be held between December 27th to 29th, 2011 on Candolim Beach in Goa ~

Mumbai, November 2011: Sunburn, Asia’s biggest electronic dance music festival, is joining hands with United, a social awareness foundation, to inculcate a sense of environmental responsibility in the minds of the youth through its “Leave No Trace” campaign. Through the simple & smart principles of “recycle, reuse and restore”, Sunburn is furthering United’s cause of spreading awareness on an eco- friendly lifestyle with the entire Sunburn community.

A step towards being more environmentally responsible, “Leave no Trace” reaches out to the free-spirited youthful fans of Sunburn to make it one of the most eco- friendly festivals in Asia. Along with recycling garbage cans for plastic, glass and other items spread across Candolim Beach, the alcohol glasses at Sunburn will have captions like “Trash Me” and “I Deserve a Bin”. Volunteers along with Sunburn enthusiasts will have the opportunity to clean the venue during and after the event, to restore the beach to its original beauty.

The Sunburn crowd will also be paying their respects to the “Leave no Trace” campaign as the entire lighting of the Sunburn event will be switched off for five minutes, with the crowds waving neon sticks to pledge their support for energy conversation. There will be an innovatively created tree structure at the Sunburn venue, where people can interactively participate in the campaign, leaving messages and tips on how to make “Leave no Trace” part of your daily lives. Also, the famous flea markets at Sunburn will also be part of the campaign with the “Leave no Trace Library”, where people can donate and borrow books, thus promoting reusing of paper.

Commenting on the “Leave no Trace” campaign, Mr. Shailendra Singh, Joint Managing Director, Percept Limited said, “We are very proud to partner with United for the “Leave no Trace” campaign. Through Sunburn, we are able to reach out the future generation of the youth, and make them aware of the importance of environmental sustainability. This is a very crucial goal, and we are honored to use Sunburn as a platform for the youth to make a positive change in the world. ”

Sunburn’s “Leave no Trace” campaign along with United is all about inculcating these simple principles of “recycle, reuse and restore” into our daily lifestyles and respect the environment as it is our own backyard. This is Sunburn’s attempts to channelize the energy of the youth that the festival thrives on & to bring them together to create a better planet.
#######

About Sunburn Sunburn is a 3-Day Electronic Dance Music Festival held in Goa, India. Inaugurated in 2007, Sunburn is a synergy of music, entertainment, sports, food, shopping and lifestyle that attracts music tourism in Goa. In the past four years of existence, Sunburn has brought together renowned Indian and International DJs to entertain crowds of thousands over a three day period in the last week of December. With a variety of experiences to choose from, Sunburn caters to a wide Indian and International audience and highlights India as a Dance Festival destination to the world.

Visit http://sunburn.in/ for further information.
Follow us on Facebook at http://www.facebook.com/SunburnFestival?ref=ts and on Twitter at @Sunburn Festival

About United United is a Social Awareness Foundation working with Corporates, Individuals, Marketing Organizations and Celebrities who wish to harness the power of togetherness to make a positive change in the world around them. United as a social awareness foundation that aims to reach the youth to make them believe in the power of U. United aims at inculcating a sense of responsibility in the minds of the future generation and bringing about a realization that each one of them can bring about a positive change in the society and the world around them by following simple principles in their everyday lives. United with the power of media wants to create a more aware and responsible country.
Visit www.india-united.com for further information

About Percept Limited Founded in 1984, Percept Limited, an entertainment, media and communications company, is at an enviable leadership position today, with a team of over 1,000 people and 62 offices in India and the Middle East and capitalized billings of about INR 26 billion (FY’10).

Percept operates in 3 verticals –
Entertainment – which includes Content, Talent Management, Sports, Experiential& Entertainment Marketing
Media – which includes Media Services, Out-of-Home and Digital Media
Communications – which includes Advertising, Public Relations and IMC Consultancy

For further information, please contact:
Trishya Varma | trishya.varma@ptmindia.com
For General Queries, Tickets, Media, etc Email us at: info@sunburn.in
For queries regarding the website Email us at: admin@sunburn.in

buzz, The Sound of Creative Image Management
Tamira Shah, Associate Image Manager

Buzz, 322, Mhatre Pen Bld., B-Wing,
Senapati Bapat Marg, Dadar (W) Mumbai – 400 028. tamira.shah@buzzpr.in

Technorati Tags: Sunburn Electronic Dance Music Festival, leave no trace