AIR FRANCE MUSIC LAUNCHES ITS iPHONE APP
Listen, the sky has something to say…Well-known for its trendy tracks and exclusive contents, Air France Music is now offering music lovers a new iPhone app: Music in the Sky, created by the agency BETC. The principle is as poetic as it is fun, with pieces of music hidden in the clouds. Users just have to catch them by raising their iPhone and adding them to their playlist.
Travelers will also have the opportunity to discover new music depending on where they are going, from Paris to Tokyo to Buenos Aires; each different sky will have its own tracks. For the first time, thanks to this innovative new app, fans of Air France Music will be able to listen to “on air” tracks previously only available on board.
To celebrate the launch, previously unreleased tracks by Francois & The Atlas Mountains, Eugene McGuinness, Villagers, Melody’s Echo Chamber and Tomorrows World will be revealed. Finally, several times a year, Air France Music will enable users to win other unreleased tracks, concert tickets or even airline tickets by discovering hidden games in the sky.
For the past 10 years, music has been an integral part of Air Frances identity. Chosen to evoke the relaxed serenity of air travel, music plays a central role in brand communication, declared Adeline Challon-Kemoun, SVP Corporate Communications at Air France.
The Air France Music app can be downloaded free of charge on iTunes: https://itunes.apple.com/us/app/air-france-music/id569116658?ls=1&mt=8
View the YouTube video: http://youtu.be/i4DmlcXvTHo
Find Air France Music on Facebook (166,000 fans): http://www.facebook.com/airfrancemusic
About AIR FRANCE
AIR FRANCE, with its three regional subsidiaries, Brit Air, City Jet and Regional, operates 1,500 daily flights in France, Europe and worldwide. Its fleet comprises 387 aircraft in operation.
AIR FRANCE KLM, the result of a merger between AIR FRANCE and KLM in 2004, is one of the leading European air transport groups. Its main activities are the air transport of passengers and cargo as well as aircraft maintenance. In 2011, AIR FRANCE KLM carried 75.8 million passengers and 1.1 million tons of cargo. The group’s fleet comprises more 586 aircraft, including 173 regional aircraft operated by its partners Brit Air, City Jet, Regional and KLM Cityhopper. Its network covers 230 destinations in 113 countries from its hubs at Paris-Charles de Gaulle and Amsterdam-Schiphol. The Flying Blue frequent flyer program is leader in Europe and has over 20 million members. AIR FRANCE and KLM currently operate from 10 U.S. gateways and provide service from 125 U.S. cities through joint venture partner Delta Air Lines. With their partners Delta Air Lines and Alitalia, AIR FRANCE and KLM operate the biggest transatlantic joint venture with more than 250 daily flights. AIR FRANCE and KLM are members of the SkyTeam alliance which has 18 member airlines, offering customers access to a global network of over 14,800 daily flights to 993 destinations in 186 countries.
For more information or to purchase tickets, visit http://www.airfrance.us/, call 1-800-237-2747 or contact your travel professional. For deals and the latest information follow Air France on facebook.com/AirFranceUSA and Twitter @AirFranceUS.
U.S. Contact: Claire Jacobs Air France KLM U.S.A.
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