International Music Press Release, Events & Tours

BIG 92.7 FM’s ‘CHIPAK KE JEETO” INDIA ‘S BIGGEST RADIO REALITY SHOW KICKS OFF on JAN 11th 4 cities, over 100 participants from across the country, fight it out to win the brand new Hyundai i10

National, January 11, 2008: Following the high decibels of hype and excitement in cities across the country, Chipak Ke Jeeto, India’s biggest Radio Reality Show and the biggest endurance test of all times, presented by BIG 92.7 FM in association with Hyundai Motors’ newly launched Hyundai i10 kick started on the eve on January 11, 2007 across the cities of Mumbai at In Orbit Mall, Delhi at MGF mega city, Gurgaon.

At the strike of 17:00 hours, the event was flagged off simultaneously across the 4 metros by eminent celebrities’ who were there to cheer the participants and wish them luck. Each of the venues saw people flocking to the place in herds to wish the participants luck and witness the endurance test live!

Keeping in mind the level of difficulty and challenge involved in the contest, BIG 92.7 FM has ensured a host of amenities to ensure participants’ requirements are taken care of. An emergency medical center, ambulance, security, special rest rooms, doctor recommended food as per diet, tight security, monitors to ensure tracking of the participants etc. has all been ensured. BIG 92.7 FM will be covering the event live from the venue and will cover interesting insights of participants, how touch the competition was, parents’ / friends’ feedback and the excitement amongst the crowds. The BIG RJ’s will be at the venue 24×7 covering the event with their witty take and pep talks to boost the morale of the participants. The event will see a whole lot of celebrities coming over to cheer the participants along with the jocks and the crowds.

In addition, BIG 92.7 FM has already applied for the Limca Book of World Records and a representative will visit the venues in the cities of Mumbai, Delhi and Kolkata where participants will be fighting each other for the prestigious title. On successful completion of the contest, Limca Book officials will certify the winner of Chipak Ke Jeeto and enter his/her name into the record books.

Speaking on the occasion, Punit Mathur, Station Director New Delhi BIG 92.7 FM said, “The response received from the people of the city has been overwhelming. BIG 92.7 FM is proud once again, to offer our listeners wholesome entertainment both on air and off air. We have made all arrangements to ensure smooth running of the activity and are looking forward to the city’s support to come and cheer for their favorite contestant. This is an excellent format for a radio reality show and we are proud to be hosting this event.”

About “Chipak ke Jeeto”
The contest Chipak Ke Jeeto, a one of its kind challenge, allows the contestant who remains touching the swanky new Hyundai i10 for the longest period, to grab the keys and drive home the machine! Chipak Ke Jeeto conceptualized and presented by BIG 92.7 FM, is being held simultaneously across the four metros of Delhi, Mumbai, Hyderabad and Kolkata and will be shortly held in Bangalore.

BIG 92.7 FM, Suno Sunao Life Banao
“To be the first choice of listeners as we not only entertain but positively impact and transform their lives”

About BIG 92.7 FM
A Rs. 400 crore investment in Transmission Equipment, Infrastructure and licensing, a plan for a 1000-strong national workforce – all geared towards an ultimate count of 45 stations in the nation’s biggest private FM Radio Station Network that is poised to reach 200 million Indians through a pan-India presence across 45 cities, 1000 towns and 50,000 villages. That’s BIG 92.7 FM, an Adlabs Films Initiative, which is perhaps the only private FM Radio network that provides an extremely strong and effective platform for both, large corporates as well as local retailers that need an effective national platform. What adds to BIG 92.7 FM’s complete effectiveness is that its programming is geared towards the aspiration-ally conscious and active masses whose daily life is a quest to better their lives and lifestyles. With its mission of impacting its listeners’ lives positively, and applauding the work and achievements of local heroes through its continuous initiatives, BIG 92.7 FM is making a strong personal connect with millions every day.

For further details please contact:
Shrinkhala Saxena, shrinkhala.saxena@big927fm.com