Gibson Guitars, Hard Rock Hotel Chicago Partner for “Check-in, Rock Out!”
Gibson Guitars, Hard Rock Hotel Chicago Partner for “Check-in, Rock Out!”
GIBSON GUITAR AND HARD ROCK HOTEL CHICAGO HELP GUESTS “CHECK-IN, ROCK OUT! ™” JUST IN TIME FOR LOLLAPALOOZA FESTIVAL
Exclusive Hotel Partner in The Windy City Offers Travelers A Way to Channel Their Inner Rock Star (Albeit Quietly)
CHICAGO – July 27, 2009 – Ever had the urge to channel Jimi Hendrix, Pete Townsend, Eric Clapton, Eddie Van Halen, Jimmy Page or Slash? Ever wanted to brag that you “played at one of Chicago’s most prestigious and intimate venues?” Now The Hard Rock Hotel Chicago is giving you the chance to debut your inner rock star in the privacy of your hotel room – without the worry of disturbing any of your fellow hotel guests in the process! On the eve of the ever-popular Lollapalloza Music Festival (August 7-9, 2009), The Hard Rock Hotel Chicago is teaming up with the biggest name in guitars – Gibson – to launch its exclusive “Check-In, Rock Out!™” program in the Windy City.
Upon arrival, guests staying at The Hard Rock Hotel Chicago will have the opportunity to check out a variety of top-of-the-line guitars from Gibson. As an added value, guests can take a top-of-the-line Gibson Guitar back to their room complete with a pod and ear phones, where they can discretely plug in and rock out.
“The Hard Rock brand is synonymous with rock and roll,” said John Price, General Manager of The Hard Rock Hotel Chicago. “We are very excited to partner with Gibson Guitar to introduce this unique guest program just in time for Lollapalooza. We anticipate many of our guests will enjoy having the opportunity to rock out in their rooms with the very best guitars. This really is a phenomenal pairing of two cool brands for one very cool experience.”
The Hard Rock Hotel Chicago is only the second in the nation – and the first in the Midwest – to offer the Gibson “Check-In, Rock Out!™” program. Featuring some of its most coveted guitars, including the Gibson Angus Young Signature SG, Gibson Les Paul Standard Goldtop and Gibson ES-335 Cherry, guests staying at The Hard Rock Hotel Chicago can plug in and play during their stay to channel their “inner rock star.” To keep the dream alive, Hard Rock and Gibson Guitar will offer the opportunity for guests to purchase these guitar models through an approved retailer.
About Gibson Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins and banjos. Gibson’s HD.6X-PRO Digital Guitar, the Gibson Robot Guitar and the Gibson Dark Fire guitar represent the biggest advances in electric guitar design in over 75 years. Founded in 1894 in Kalamazoo, Michigan, and headquartered in Nashville since 1984, Gibson Guitar Corp.’s family of brands now includes Epiphone, Dobro, Kramer, Steinberger, Tobias, Echoplex, Electar, Flatiron, Slingerland, Valley Arts, Maestro, Oberheim, Sunshine Piano, Take Anywhere Technology, Baldwin, J&C Fischer, Chickering, Hamilton and Wurlitzer. Visit Gibson’s website at www.gibson.com or www.gibson.com/press.
About Hard Rock Hotel Chicago Located on Chicago’s famous Michigan Avenue, Hard Rock Hotel Chicago gives its guests a hotel experience unlike any other with their combination of rich architectural legacy and contemporary amenities. Hard Rock Hotel Chicago is one of Hard Rock International’s only urban locations under its umbrella of 127 Hard Rock Cafes and nine Hotels/Casinos in 48 countries, making Hard Rock International one of the world’s most globally recognized brands. For more information on Hard Rock Hotel Chicago or the “Hard Rock, Soft Spot” program, visit www.hardrockhotelchicago.com
Techorati Tags: Gibson Guitars, LOLLAPALOOZA FESTIVAL
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