International Music Press Release, Events & Tours

PAXAHAU & 323 EAST ANNOUNCE WINNER OF DESIGN CONTEST

PAXAHAU & 323 EAST ANNOUNCE WINNER OF DESIGN CONTEST

Detroit, March 4, 2009

Derek Kuschel, a 27 year old Ferndale resident, will be responsible for designing the theme for Movement 2009: Detroit’s Electronic Music Festival. He beat out 134 other contestants to become the winner of the design competition that was presented by Paxahau Event Productions and 323 East.

“We really liked the symbolism he used in his design, but what impressed us most was his technical skills and proven track record of project management,” said Jason Huvaere, president of Paxahau. “Just because you can create doesn’t mean you can execute a project of this magnitude and during the interview process he showed us he is capable of doing both.”

“I was very excited to learn that I was chosen as the theme designer for this year’s electronic music festival,” said Kuschel (pictured right). derek_kuschel “It is a great opportunity to be able to put my mark on Movement 09. Winning this contest gives me a chance to display my artistic abilities for an audience from around the World.”

His winning design depicts rotating gears from a vehicle transmission that push out the letters “MVNT” to represented the name of the festival-Movement. Along the bottom of the design the Detroit skyline and the words “Movement ’09 Detroit’s Electronic Music Festival” are in distressed grayish-white colored letters. The design also includes a white Paxahau logo.

Huvaere said the overall direction of the design will remain the same, but there will be some changes made before it is used for t-shirts, banners, fliers, advertisements and the official Movement Web site. All work as it relates to the design will be done by Kuschel.

He will work closely with representatives from Paxahau to incorporate his final design into every aspect of the Movement 2009 brand. For his efforts, Kuschel receives the title of Festival Theme Designer; $5,000 and a VIP chalet at the event.

Kuschel works in the interactive department at Ringside Creative in Oak Park. He has been there for 14-months. Prior to joining Ringside Creative he worked at Campbell-Ewald in Warren where he did design work for a client list that included Chevrolet, General Motors, U.S. Navy and Alltel Wireless. He also held positions with Doner and a couple of small internet start-up companies.

Kuschel’s design was among the top 10 finalists that received the most votes by the end of the six week contest. A combined total of 12,000 votes were cast and more than 35,000 different people visited the contests website between the start of the contest on Jan. 5 and its end on Feb. 17.

Paxahau is now in its fourth year as producers of the Electronic Music Festival. Detroit’s Hart Plaza will be transformed into the ultimate electronic music venue for Movement 2009 Memorial Day Weekend; Saturday, May 23 to Monday May, 25.

Last year nearly 80,000 electronic music fans converged on the Motor City over 3 days to enjoy five stages of their favorite music being performed by a lineup that included major acts such as Ritchie Hawtin, Kevin Saunderson, Carl Craig, Benny Benassi and Moby. URB Magazine named Movement ’08 as its “Festival of the Year.”

Since 1998 Paxahau has promoted electronic music and has grown to include a web archive, booking agency, record label and an event production company which produces and promotes events all year round. With a network of alliances and resources that span the globe, Paxahau has earned the reputation as a premier promotions group within the electronic music industry. Visit www.paxahau.com.

323 East art & fashion boutique is a collection of creative energy materialized in a mash-up of art, culture, lifestyle and fashion. Located in Royal Oak, MI, 323 East offers handcrafted works by more than 100 artists from around the world. Join the community, shop online and interact at www.323east.com.

++++++++++++++++++++++++++++++++++++

Check out the list of Popular Music Festivals, India & International | Music Museums | Famous International Music Awards | Choirs & Orchestras Around the World | Budding Music Artists, India | Institutes & Courses In Music | Artist Biographies – Artists In Focus | Promote Your Upcoming Music Performances | Indian Classical Music | Genres Of Music | Contribute Music Related Articles | Glossary Of Musical Terms | Share Your Musical Escapades