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PeoplesChoice.com Hosts Contest to Win a Meet & Greet with Nickelback

CHAD KROEGER OF NICKELBACK JOINS ELITE LIST OF MUSICIANS TO CREATE A GIBSON USA LIMITED EDITION LES PAUL GUITAR – FANS TO HELP CHOOSE THE NAME!

FOR IMMEDIATE RELEASE August 2, 2010
(New York, NY) – People’s Choice Award winning and Grammy nominated band Nickelback kicks off a contest today with People’s Choice for music fans to create and vote on the name of the new Gibson USA Les Paul Guitar for the band’s lead singer, Chad Kroeger.  The winning entrant to create the name of the new guitar will receive two premium tickets and meet & greet passes to a VIP concert event on October 30th in Las Vegas, in addition to an autographed new Chad Kroeger Limited Edition Gibson USA Les Paul guitar.

“I’m very excited about the upcoming release of my Gibson USA signature Les Paul and it’s an amazing opportunity to be able to work with the People’s Choice Awards to have our fans, the greatest fans in the world, come up with the name of this guitar. The People’s Choice Awards have always been very special to Nickelback because it is truly about and for the fans; the ultimate forum where they have the final say.  It only makes sense that we would engage the fans in this very special process,” enthused Nickelback’s Chad Kroeger.

Gibson USA is known worldwide for producing some of the most collectible and sought after guitars ever manufactured.  In creating his own signature line with the company, Kroeger will join a list of extraordinary musical icons that span the globe.  In this limited edition, the guitar will be produced for the global market to celebrate the music and talent of Nickelback’s lead singer.  Specs include a one-of-a-kind color specifically created for Chad Kroeger, in addition to the singer’s signature silver stars on the back of the neck, a Ghost Piezo system and Ghost Burstbuckers.

Guitar name submissions will be accepted until August 16, 2010 at www.PeoplesChoice.com. On August 17, the band will narrow down the selections and present their top choices back to the fans who will ultimately decide the name for the new guitar.  By voting for the guitar name, fans are automatically entered to win tickets to the 2011 People’s Choice Awards in Los Angeles.

“We thank Nickelback for offering this great opportunity to interact with their fans,” said Fred Nelson, President of the People’s Choice Awards.  “This contest exemplifies our goal of connecting the fans with artists they know and love.”

To submit names, fans can sign up at no cost to be a People’s Choice member at www.PeoplesChoice.com.

ABOUT NICKELBACK:
Nickelback is one of the biggest rock bands in the world, with over 35 million albums sold.  The band’s latest album, Dark Horse, produced by the legendary Mutt Lange, debuted at number two on the Billboard Top 200 Chart and has remained on the Top 200 for 87 weeks and is certified 3X platinum.

Nickelback has enjoyed unprecedented success with their last album, All The Right Reasons, which has been RIAA certified 8X platinum.  The six singles from the album totaled 12 million downloads and 6 million ringtones.  Each of the five videos from All The Right Reasons has reached #1 on VH1′s playlist: “Photograph,” “Savin’ Me,” “Far Away,” “If Everyone Cared” and “Rockstar.”  In 2006 Nickelback was awarded a World Music Award for “World’s Best Rock Group,” a Billboard Touring Award for “Breakthrough Artist,” an American Music Award for “Favorite Pop/Rock Album” and a People’s Choice Award for “Best Rock Group.”

ABOUT PEOPLE’S CHOICE:
Now in its 37th year, the People’s Choice Awards celebrate fan favorites in music, movies and television.  The People’s Choice website at www.PeoplesChoice.com serves as a year-round destination for entertainment enthusiasts to express their opinions on pop culture by voting in and creating polls.  PeoplesChoice.com houses the voting platform for the annual awards show and features an extensive video archive and photo gallery of People’s Choice Awards footage.  Fred Nelson is the President of People’s Choice and the website is produced by Procter & Gamble Productions.

ABOUT GIBSON GUITAR:
Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins, and banjos.  The Gibson Les Paul guitar is the best selling guitar of all time and bears the name of the late, great Les Paul.  Gibson’s HD.6X-PRO Digital Guitar, the Gibson Robot Guitar, Gibson’s Dark Fire and the recent Dusk Tiger represent the biggest advances in electric guitar design in over 70 years.  The Gibson Foundation is the philanthropic arm of the Gibson Guitar Corp., and dedicates its time and services to making the place a better world for children through its support of music, education, health and human services.  Founded in 1894 in Kalamazoo, Michigan, and headquartered in Nashville since 1984, Gibson Guitar Corp.’s family of brands now includes Epiphone, Dobro, Kramer, Steinberger, Tobias, Echoplex, Electar, Flatiron, Slingerland, Valley Arts, Maestro, Oberheim, Baldwin, Sunshine Piano, Take Anywhere Technology, J&C Fischer, Chickering, Hamilton, and Wurlitzer. Visit Gibson’s website at www.gibson.com.

Contact: Jennifer Price jprice@lippingroup.com

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