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6th India Radio Forum – RED FM & Suryan FM Get 12 ERA Awards

~ Red FM Mumbai Awarded the Best FM Station~
~ RJ Malishka adjudged as the RJ of the Year~

Mumbai May 27, 2011: History repeated itself at the 6th India Radio Forum as Red FM Network and Suryan FM grabbed 12 Excellence in Radio Awards. Red FM Mumbai bagged the Best FM Station award for the third year in a row. Morning No.1 bagged the award for the Best Breakfast Programme/ Show (Hindi) for the 4th year in a row with RJ Malishka being adjudged the RJ of the Year (Hindi) for the 4th time!!

The much awaited India Radio Forum (IRF) 2011 concluded amidst great fanfare and aplomb yesterday. It was time once again for the stalwarts of the Radio industry to take centre stage. The much awaited awards ceremony was a high octane affair, with Red 93.5 FM Network sweeping away maximum number of honors at the IRF this year!

A great encore for RED 93.5 FM Network followed after announcing every category as the station for expression kept going back to receive the awards. The station hogged the limelight amidst an air of excitement and cheering as curtains came down with the announcement of the Best FM Station!

Red 93.5 FM Network bagged awards like Best Breakfast Show (Hindi); Best RJ of the Year (Hindi). Whereas the extremely popular campaign Malishka Ka Jasoos bagged three awards – Best Creative Campaign; Best Media Campaign and Best interactive Campaign.  Red FM’s Baccha Party Aa Gayee Hai was adjudged the Best Radio Sparkler (Hindi). Red FM Hyderabad picked up gold for the Best Radio Promo: In House (Telugu) for its Kitty Party Promo. Suryan FM Chennai won the gold for Best Radio Programme/ Show Packaging- Music Day Jingle. RED FM Bangalore also won the award for Most Effective Use of Radio in an Activation Campaign – Stars On Streets Campaign.

In the advertising category, two campaigns executed on Red FM picked up awards for Most Outstanding Use of Radio in an Advertising Campaign for Idea Cellular’s Muthuswamy Campaign and Best CSR initiative from an Advertiser – RED Cares that was sponsored by Balmer Lawrie. Muthuswamy Campaign was a campaign that combined elements of storytelling and interactivity as listeners across cities came together to help a lovelorn citizen from Chennai hunt for his love in Mumbai. Red Cares was a campaign that Red FM Kolkata ran wherein we collected old clothes and donated them to destitute people in Kolkata.

Commenting on the occasion, Rana Barua, Business Head, RED 93.5 FM Network said “We at RED FM have constantly focused on programming innovations and it feels great to be recognized and honored at such a prestigious event for the Radio fraternity. We as a team look forward to a year full of interesting and innovative campaigns engaging the listeners across our network. Recognition like this only helps us in setting a benchmark for ourselves in pursuit of excellence year after year! We are extremely pleased that we were also associated with radio campaigns that have won awards for our advertisers. This victory is a testament to Red FM’s talent pool.”

Nisha Narayanan, Senior VP- Projects and Programming, Red FM 93.5 Network added “This year we not  only met the high benchmarks we set for ourselves but exceeded them, grabbing awards for the Best FM Station, RJ of the Year, Best Breakfast Show, Best Creative and Best Media Campaign yet again. This victory has only motivated us to work harder and aim higher. To paraphrase a line from one of my favorite songs, Baz Luhrmann’s Sunscreen, ‘The race is long and in the end it is only with ourselves”

The most awarded radio network in the country, with over 80 awards on its mantle piece now, has grown from strength and strength.  Its listener-friendly programming, vivacious RJs and the continuous focus on listener interactions have earned it the ‘Station for Expression’ sobriquet. A thrilling journey lies ahead for Red 93.5 FM Network as it pulls up its sleeves and gears up for yet another year of great programming, enthusiastic jockeying, cutting edge innovations and interactivity that is here to stay. Bajaate Raho!

About Red FM 93.5 Red FM, India’s Largest Radio Network*, with 50 stations across India(including the Suryan Stations ) was first launched in Mumbai in 2002 followed by Delhi and & Kolkata in 2003. Red FM has always believed in philosophy and attitude of “Bajaate Raho!” along with a music strategy of playing only Super Hit music, based on the internationally successful CHR (Contemporary Hit Radio) format. In 2009, the brand was taken national in a first of its kind rebranding exercise, in which 38 stations under the     S FM brand were rebranded to Red FM.

Today, Red FM’s is known as the ‘Station for Expression’ to the common man and its famous tag line ‘Bajaate Raho!’ is already part of common parlance! One of the MOST AWARDED BRANDS in the industry, Red FM boasts of over 70 awards including the award for the BEST FM BRAND, BEST FM STATION, BEST RJs, etc. Superhit Music, Superhit RJs, Superhit Movies and Superhit Cricket – that’s what Red FM stands for. Bajaate Raho!

*“Red FM 93.5 Network is a joint sales & marketing initiative of the participating independent  radio  companies for bringing one window advertising / marketing solutions to clients / advertisers by  leveraging the reach of their respective radio station(s) and other media assets”.

For further information, please contact:
Kripa Nayak/ Yasna Mistree
LINOPINION – The Lintas Public Relations Division
Email: kripa.nayak@loweworldwide.com / Yasna.mistree@loweworldwide.com

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