BBC World News and BBC.com sign new partnership with InterContinental Hotels & Resorts for third series of The Real…

9 September 2009. BBC World News, with BBC.com, today announces a renewal of its successful advertising partnership with InterContinental Hotels & Resorts, with the commissioning of a third series of the popular travel programme The Real…

The ad-funded, weekly, five-part series begins on Saturday 19 September on BBC World News. The series will encompass five new episodes of programme, visiting the exciting cities of Rio de Janeiro, Hong Kong, Beirut, Rome and Washington DC. With the help of knowledgeable, well known local personalities, the series reveals to viewers the key spots to visit, often missed in guidebooks. In addition, it is the first time that the programmes will be distributed on BBC America.

The programmes will also be supported with dedicated pages on BBC.com, the BBC’s international website, that feature video clips and information on each of the cities from the new and previous series.  The Real… branded widget will feature on the BBC.com homepage, for the duration of the show’s transmission, taking audiences directly to the online content.

Alan Fagan, Regional Sales Director, Europe for BBC Advertising Sales, says: “We are thrilled that InterContinental Hotels & Resorts have chosen to continue the partnership with us, following the success of the previous two series of the The Real…  Ad funded programming across BBC World News and BBC.com offers our clients a customised brand solution across multiple platforms, reaching millions of international viewers in more than 200 countries and territories across the world.”

Vanessa Healey, Vice President, Global Marketing for InterContinental Hotels & Resorts, says, “We are extremely pleased with our continuing partnership with BBC World News and BBC.com, and the launch of the third season of The Real… As InterContinental continues to grow our presence around the world, this partnership raises global awareness and consideration for the brand. InterContinental has always been about opening doors and creating authentic and enriching experiences. The series’ rich programming content brings to life InterContinental’s ‘in the know’ positioning.”

The new series of The Real… will be available to 74 million weekly BBC World News viewers around the globe, as well as online users at BBC.com.
Ends/

Vidhu Aul, BBC World News Email: Vidhu.Aul@bbc.com

Priyanka Banerjee, Genesis Burson-Marsteller Email: priyanka.banerjee@bm.com

Programme time: Saturdays from 19 September at 1500 IST
Repeated: Saturdays at 2300 Sundays at 0130 and 2000 IST

Note to Editors
BBC World News, the BBC’s commercially funded international 24-hour news and information channel, is owned and operated by BBC World News Ltd, a member of the BBC’s commercial group of companies.  BBC World News attracts 74 million viewers a week, is available in more than 200 countries and territories worldwide, and reaches 292 million households and more than 1.7 million hotel rooms.  The channel’s content is also available on 80 cruise ships, 42 airlines, 36 mobile phone networks and a number of major online platforms including bbc.com/news.  For further information on how to receive BBC World News, download schedules or find out more about the channel, visit bbcworldnews.com.

InterContinentalÒ Hotels & Resorts InterContinental Hotels & Resorts has 158 hotels, located in more than 60 countries with local insight that comes from over 60 years of experience. At InterContinental we believe that superior, understated service and outstanding facilities are important, but what makes us truly different is the genuine interest we show in our guests. Our desire is to help guests make the most of their time. We connect our well-travelled guests to what’s special about a destination, by sharing our knowledge so they enjoy authentic experiences that will enrich their lives and broaden their outlook. For more information, visit http://www.intercontinental.com/ and http://www.intercontinentalvideo.com/

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