MAX Announces Two Senior Level Appointments
MAX Announces Two Senior Level Appointments
Appoints VPs for Programming and Marketing functions
Mumbai, 17th December 2008 – MAX, India’s Premium Hindi Movies and Special Events channel has announced two senior level appointments at their Head Office in Mumbai viz. Jasdeep Singh Pannu – Vice President Programming and Gaurav Seth – Vice President Marketing. Both of them will be on board this week onwards.
Commenting on the appointments, Sneha Rajani, EVP & Business Head, MAX said, “We are operating in an extremely dynamic and challenging environment and the road ahead is going to be very demanding but an exciting one. Jasdeep’s experience in programming with some of the best channels in the business and Gaurav’s experience in consumer marketing and communications across industries, will add impetus to our all round aggressive plans for MAX in the coming years. Next year along with a great slew of movies, we will also have the second season of the IPL on MAX and the coming on board of both these gentlemen will only ensure that our television audiences get the best entertainment there is, in the world of Hindi movies and cricket.”
Jasdeep holds a Masters in Mass Communication from Mass Communication Research Centre, Jamia University, Delhi. His previous assignment was with BBC Worldwide as Director of Programming. In his previous stints he has also been with Discovery Communications India, Sahara One Television, ESPN Star Sports and NDTV.
Jasdeep Singh Pannu, Vice President – Programming said, “In terms of content, MAX is the home of India’s biggest passions – movies and cricket. It is going to be my endeavour to enhance the movie and cricket presentation on the channel and take it to the next level and ensure that MAX achieves even greater success”.
Gaurav is an Arts graduate from the University of Washington. Prior to joining MAX, Gaurav was Executive Vice President & Head – Marketing at Vyas Gianneti Creative. He has also worked with Zee Telefilms Limited and ESPN Star Sports.
Commenting on his appointment, Gaurav Seth, Vice President – Marketing said, “It gives me great pleasure to be associated with this amazing brand. MAX has always uniquely positioned itself in the television arena, with non-stop high quality entertainment, showcasing the best of movies and cricket. I look forward to this assignment with
great excitement and hope to make it India’s No 1 destination for TV entertainment.”
About MAX: MAX, India’s No. 1 Movies and Special Events channel, backed by Sony Pictures Television International (SPTI), provides its viewers with the biggest and best of Hindi Movies and Special Events. With Extraaa Innings, MAX changed the rules of cricket presentation in India during the ICC Cricket World Cup 2003, and made it an entertaining affair that set viewership records. Thanks to pioneering concepts like Extraaa Innings and Extraaa Shots, combined with its innovative Programming and Marketing initiatives, MAX has been widely acclaimed and recognized in the media marketplace with several top awards. MAX now also boasts of adding the broadcast rights of the much talked about Indian Premier League to its kitty. Launched in 1999, MAX is today the fastest growing movie channel, reaching out to over 50 million households in India. MAX is part of the bouquet of channels distributed by the TheOneAlliance, which is a joint venture between SET India Pvt Ltd and Discovery Communications India. Other channels in TheOneAlliance network include Sony, Discovery, Discovery Travel & Living, MTV, SAB, PIX, AXN, NDTV India, NDTV 24×7, NDTV Profit, Nick, Vh1, Animal Planet, Animax, Aaj Tak, Headlines Today and Tez.
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